Despite falling two places in FutureBrand’s ‘National Brand Survey 2012-13’, Australia remains at the top of its game when it comes to brand representation.

‘Australia remains the number one country brand in the world for advocacy, indicating that the brand continues to deliver on and exceed expectations for business and leisure travellers alike,’ according to FutureBrand’s National Brand Survey 2012-13.

Given the strength of the Australian dollar, new taxes and budgetary constraints, the result is a big win for the nation’s tourism champions.
  
“Tourism Australia chairman Geoff Dixon and chief executive Andrew McEvoy should take pride in this result,” Australian shadow minister for tourism Bob Baldwin said.

“In particular, after such a challenging year in policy and budgetary terms, recognition as world leader in advocacy is the strongest possible endorsement of Tourism Australia’s core function.”

Australia slipped to position number 10 in the overall country brand rankings.