Pateman Award Winner:  Trinity Hastwell (Hastwell Travel & Cruise) collects the 2012 Brian Pateman Award from Joan Pateman.

Adelaide agency recognised for outstanding local area marketing

Strong preferred supplier sales and smart local area marketing have helped South Australian travel agency Hastwell Travel & Cruise win one of Travellers Choice's most prestigious honours.

The Adelaide-based agency was today named the 2012 recipient of the Brian Pateman Agency Award for Excellence, which brings with it $3,000 worth of travel from Qantas Airways.

The annual award – now in its 20th year - recognises outstanding performance in five categories: preferred suppliers sales, attendance at network and industry events, marketing strategy, support for colleagues, and overall contribution to the Travellers Choice network.

Chief Executive Christian Hunter praised Hastwell Travel & Cruises’ “absolute commitment” to supporting the culture and values of Travellers Choice.

“In particular they are totally focused on supporting preferred suppliers and employing clever tools such as Travellers Choice's low-cost email marketing system, TC Direct, to ensure its marketing strategies are targeted and highly-effective,” Hunter said.

Hastwell Travel & Cruises Director Trinity Hastwell received the 2012 award from the late Brian Pateman's wife, Joan Pateman, during Travellers Choice’s Annual Shareholders' Conference, held at the Crowne Plaza Hunter Valley in NSW.