Pow Wow delegates will be treated to a private glimpse of IRIS by Cirque du Soleil

Los Angeles is set to host U.S. Travel Association’s International Pow Wow convention from 21-25 April, highlighting a range of the city’s hotels, award winning restaurants and cultural attractions in L.A.

The City of Los Angeles is expected to reap an immediate economic benefit of US$9.7 million from hosting the international convention plus an additional US$350million in the next couple of year post Pow Wow as a result of the anticipated increase of international business travel.

Major sponsor Universal Studios President Larry Kurzweil is also Chair of the Pow Wow Committee, along with other premier event sponsors Cirque du Soleil, Hollywood & Highland Centre, Los Angeles Airports, Brand USA and Visit California.

Los Angeles Tourism & Convention Board president and CEO Mark Liberman said they are working together to showcase the City of Los Angeles to the Pow Wow delegates.

"International visitors make up about 20 percentof the visitor market, but account for nearly 35 percent of visitor spending,” Mr Liberman said.

“Pow Wow gives us the opportunity to grow our international market share."

Attracting over 1,500 international and domestic buyers from 70 countries plus more than 400 international media travel suppliers and organisations, Pow Wow will have an immediate economic impact with millions of dollars injected into future tourism.

“The last time LA hosted Pow Wow was in 2004, so much has changed throughout the City since then and we are anxious to showcase the outstanding new products that our City has to offer, while generating future revenue." Mr Liberman said.