Housing strong relationships with travel agents is vital to achieving success in both the physical and digital market space, according to Club Med.

With some companies withdrawing commissions and contact with travel agencies, Club Med claims it is continually working to strengthen their relationship with agents.

Recently released statistics by Club Med for Travel with Kids indicates a 30 percent increase in the number of travelers and a 14 percent increase in business volume, with families accounting for a big percentage of this figure.

With the recent renovation to Club Med Phuket, Bintan and Bali all properties have been booked solid throughout the busy holiday periods.

According to an industry case study families feel safer booking their holiday through an accredited Travel With Kids agency which provides valuable first hand information on travel products and destinations.

Both companies are working together to increase sales through quality training, real time marketing support and providing a ‘hands on’ approach for consultants via its Travel Agents famils programme.

Travel With Kids managing director Wendy Buckley said their agents are thankful to Club Med for providing first hand knowledge of their products which enables then to book appropriate accommodation for their clients.

“Club Med has been able to deliver a high quality of safety for families within their resorts worldwide, and their resorts offer a great variety of sports and activities, including Club Med Circus School and Kids Club programs,” Ms Buckley said.