Visitors to Christchurch are vital to rebuilding the city’s tourism industry and economy, according Tourism Industry Association (TIA) chief executive Martin Snedden.

In the lead up to the release of the Christchurch Central City Blueprint next month, TIA’s board of directors will gather in Christchurch to host a TIA members function as well as meet with local tourism leaders.

Mr Snedden said prior to the earthquake tourism injected NZ$2.3 billion per year to Canterbury’s economy, however since the earthquake Christchurch has lost more than one million guest nights.

“The industry is keen to encourage visitors back to Christchurch and we’re looking forward to the release of the Christchurch Central Development Units (CCDU) Blueprint for the city’s rebuild,” Mr Snedden said.

Mr Snedden explained that the urgent need is for a central city entertainment zone to complement the Restart Mall.

“The mall has been highly successful at providing a central city focus but offering both international and domestic visitors a temporary restaurant and entertainment zone would give them a reason to stay and spend more while they are there.”

Mr Snedden added that TIA is calling for increased support for Christchurch Airport and its endeavours to secure increase international traffic.