Sydney’s winter campaign 'Love Every Second in Sydney' has attracted a record number of visitors to its principle websites, according to Destination NSW chief executive officer Sandra Chipchase.

Launched in mid-May, the campaign has drawn one million visits in June to the websites visitnsw.com and Sydney.com.

Placing the websites in the top 10 most popular destination and accommodation sites in Australia, Ms Chipchase said the increase in online traffic has directed people to NSW Tourism operators and increased enquiries for holidays in the state.

Ms Chipchase said the digital and social media component of the sites saw the Sydney in Winter campaign encourage over 130,000 images to be shared of fans' best Sydney experiences. 

These reached over 13 million people thanks to Destination NSW’s strong focus on using multiple digital platforms to cater for travellers who are increasingly researching their holidays online and sharing their experiences.  

In an effort to drive visitation Ms Chipchase said the use of online and social media in the digital space is paying off, accrediting this success to an understanding of what people like and want and creating social media activities to support that.

The current Sydney in Winter campaign invites people to share their favourite Sydney experience using social media and is proving popular with over 325,000 posts and photos uploaded on Facebook, Twitter, a dedicated YouTube channel and a Sydneysider blog.