Qantas is the number one brand associated with the Olympic Games according to a recent survey. Roy Morgan revealed that well before the Olympic Games started this year, over one million Australians associated the country’s flag carrier with the Games. A long-time sponsor and partner of the Australian Olympic and Paralympic teams, Qantas this year welcomed 15 athletes, representing 8 sports to the Qantas family as Ambassadors. These athletes include Leisel Jones – Swimming, Steve Hooker - Track and Field, Sally Pearson - Track and Field, Andrew Bogut – Basketball, Lauren Jackson – Basketball, Courtney Atkinson – Triathlon, Emma Snowsill – Triathlon and Des Abbott – Hockey. Other brands recognised as being associated with the Olympics include McDonalds, CocaCola, Visa, Nike and Telstra. |
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QF most recognised brand for Aussies with Olympics
Source = e-Travel Blackboard: K.W