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Smoasting is the latest travel trend... Are you doing it?

Wednesday, 22 August 2012

 
 

The Poms like to do it, Aussies love it too and Miranda Kerr did it just the other week -  it's ‘smoasting’, the latest trend on the social media platform.

Tweeting a self portrait of herself at Hamilton Island in Queensland, Miranda Kerr has joined a growing list of social media boasters (smoasters) who love Queensland.

No longer are people sending postcards of beautiful beach scenes or rainforest waterfalls.  Instead they are taking a photo of themselves and posting it on various social media websites.

Australians have taken to smoasting like a fish to water, uploading 136 million photos to Facebook each month.

English travellers are getting onboard smoasting too, according to Uk company T-Mobile who suggests  three in five Brits smoast while on holiday, four in ten log onto Facebook and Twitter at least once a day while overseas, and almost half will only tag themselves on a holiday photo if the location is glamorous and makes them look good.

As close to 200,000 Poms visited Queensland in the last year, there is expected to be a lot of smoasting back to the Motherland.

Tourism Queensland digital marketing director Chris Chambers pointed out that 85 percent of leisure travellers use their smartphones when abroad, with taking photos and posting on social media is in the top five uses for the device.

That along with tablets and free WiFi makes snapping photos of themselves while travelling and sharing on social media is easier than ever.

Brisbane Airport, Gold Coast Airport, Surfers Paradise, Suncorp Stadium and Movie World are all Queensland destinations in the top ten most ‘checked-in’ places in Australia.

“We are taking full advantage of this social media revolution by ensuring Tourism Queensland is on the front foot; uploading beautiful, ‘braggy’ Queensland images that people want to share,” Mr Chambers said.

The Queensland Facebook page has an audience size worthy to make it one of the top ten Australian brands, while it’s Twitter following boasts over 25,000 people.


“The potential of travellers viewing their friends’ social media activity and booking their next holiday based on that activity is high,” Mr Chambers said. 
Source = e-Travel Blackboard: K.W
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