Hertz today announced the appointment of Heidi Dealtry to the new role of Brand and Product Marketing Manager, Australia and New Zealand, based in the company’s regional head office in Melbourne.

Heidi will be responsible for ensuring the consistency of Hertz branding throughout both markets, generating revenue through new product development and for implementing brand campaigns and sales promotions. She will report to Monique Conheady, Marketing Business Partner, Australia and New Zealand.

Heidi joins Hertz after 10 years in a range of marketing roles in the travel industry.

Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,650 locations in 150 countries, including over 200 locations in Australia.