Online accommodations brand HotelClub has appointed former Expedia marketer Joana Barros as Director, Regional Brand and Consumer Marketing. Barros will manage regional marketing, advertising and promotions initiatives for the HotelClub brands around the world.

Barros was most recently Expedia’s Marketing Director for the Oceania region, responsible for their ATL, social and PR brand programs. Prior to Expedia, Joana occupied several senior marketing positions at Telstra BigPond, heading up the marketing for BigPond Movies, and at Adshel where she spearheaded their marketing activities in Australia, delivering integrated marketing campaigns across ATL, BTL and digital - including mobile marketing and social media activity.

Barros is the latest of a number of new hires to join the HotelClub senior leadership team.