Karsten Horne at the new Reho Travel reception

• Reho Travel refreshes leisure arm with new name, Vida Travel,  and new strategy due to changing leisure market in VIC;
• The corporate travel management heavyweight has also heavily invested in a brand new ‘green’ office in the heart of Melbourne;
• And celebrates a milestone 30 years in 2012.

A shifting trend in leisure travel in Melbourne and innovative corporate business developments have prompted leading travel management company, Reho Travel, to revamp its leisure brand and move to a new, bigger and better location.

After 30 years of operating out of South Yarra, Reho Travel will move to one of St Kilda’s Road’s premier corporate buildings – 484 St Kilda Road – and simultaneously relaunch its leisure brand, Vida Travel.

Reho Travel Managing Director, Karsten Horne, says it’s been a fantastic year, having recently been awarded the 2012 Travel Innovators Award at the Travelscene Corporate Symposium in May, and things are not slowing down.

“We have noticed a change, almost a maturity, in travel behaviour in the leisure market in Melbourne. As customers’ needs change, we too, will innovate and evolve to match demand and stay ahead of the game. The niche arm, Vida Travel, focuses on lifelong experiences and personalised travel solutions for discerning holidaymakers,” Karsten said.

“We believe the uniqueness of every traveller should be absolutely reflected in the holiday designed for them. So Vida Travel is fundamentally built on creating holidays that will not only enrich lives but that will be really, truly memorable.”

“It’s also our 30th birthday this year and we are celebrating by moving to a bigger location that will be even more convenient and comfortable for our clients. We have invested heavily in the fit-out which is designed to meet best design principles for green star compliance criteria, and represents the Reho brand at every level.”

Reho Travel won the Travel Innovators Award 2012 at the Travelscene Corporate Symposium in Bangkok in May for its cutting-edge Customised Client Approval Tool – a seamless booking and approval process technology which enables companies to select the most appropriate way of travelling, while maintaining simplicity, low cost and common sense.

Reho Travel opens its brand new doors on 3rd September 2012 at 484 St Kilda Road, Melbourne. Contact details including phone numbers, fax numbers and email addresses will remain the same.