Qantas Frequent Flyer Wins for its Loyalty innovation in Travel/Hospitality, Joining an International Winners’ Circle from Six Countries

Qantas Frequent Flyer has been named a winner of the 3rd Annual COLLOQUY Loyalty Awards – an event presented by LoyaltyOne and Visa to honor groundbreaking innovations in loyalty, and the only loyalty awards decided by members of the industry.

Qantas Frequent Flyer was recognized for the launch of its new Platinum One tier, an initiative that has resulted in improved customer benefits, competitive advantage and longer-term customer loyalty.

COLLOQUY, LoyaltyOne’ global research group, launched the awards in 2010 to salute the most innovative, customer-committed Enterprise Loyalty initiatives in the industry. Members of the loyalty industry – through COLLOQUY’s more than 45,000 subscribers – determined the winning initiatives across 10 industry categories, representing organizations from six countries.

Juliet Archer, Manager Airline Loyalty for Qantas Frequent Flyer, was presented with an engraved crystal award at an awards ceremony Sept. 12, during the 10th Annual COLLOQUY Loyalty Summit in Rancho Palos Verdes, Calif. A printed summary of all of the 2012 award winners is available for download at http://www.colloquy.com/2012-Award-Winners

CEO Qantas Loyalty, Lesley Grant said, “We are delighted to receive this award as it recognises the Qantas Frequent Flyer program and its initiatives such as Platinum One, are setting global standards.

We created Platinum One to reward our most loyal customers and it has been extremely well received, both in terms of the recognition it provides as well as the access to extra privileges.”

“The COLLOQUY Loyalty Awards recognize those organizations that stand apart for delivering on a promise of customer commitment, through pioneering strategies and initiatives to elevate the total experience,” said Kelly Hlavinka, COLLOQUY Managing Partner. “Today’s winners represent the future of loyalty – an evolution from a product- or channel-focused entity to one that puts the customer at the center of its purpose.”

Kelly Hlavinka continued, “PlatinumOne by Qantas shows that the carrier really has invested in understanding its very best customers. This program enhancement delivers the solutions – and value – that Qantas's most elite flyers really need and want. And the response from customers speaks volumes about how it has hit the right notes."

How the Winners are Selected:
The COLLOQUY Loyalty Awards were determined in a three-step process. First, members of the loyalty industry completed and submitted individual entry forms for nominees. Next, a jury of 15 thought leaders in the loyalty industry, media and academia selected the finalists from those submissions that qualified. (Jury members were recused from voting on entries that presented a conflict of interest.) In the final step, loyalty industry professionals (COLLOQUY’s more than 45,000 subscribers), voted online to determine the winners.