Queensland Rail Travel has seen a resurgence of interest in rail travel following the release of the company’s latest brand monitoring report.

According to the monitoring report, 59 percent of Queenslanders surveyed recognised the organisation’s television campaign at the beginning of the year, which was a huge increase from the mere 17 per cent the year before.

Queensland Rail Travel general manager Max Kruse said the increase in recognition from consumers could be due to the successful ‘All the holiday you can take’ campaign launched in the middle of 2011.

“To have almost 60 per cent of customers in our state recognising one particular advertisement is a fantastic result, and it just shows how far the public’s perception of Queensland Rail Travel has come in a very short time,” Mr Kruse said.

“In addition, 34 per cent of respondents indicated they would consider a rail holiday after seeing the ad, which means the advertising is also having an impact on potential customers.

“Our January press ad featuring the Outback was also recognised by a quarter of those surveyed, which is an outstanding result.”

Mr Kruse explained that a third of respondents said they would consider a rail holiday because of it, and that the company is seeing good results from the rise in brand awareness.

The report also indicates that once customers travel by train they are eager to repeat this type of holiday again.

“The latest customer satisfaction survey we conducted showed 83 per cent of customers are likely or highly likely to recommend our long-distance trains to family and friends. 

Mr Kruse added that the figure reached 100 percent for those customers who travelled in their premium service, Queenslander Class on The Sunlander.